Apple has confirmed that it will open its first retail store in Southeast Asia, located in Singapore, as the U.S. phone maker begins to increase its efforts in the region’s fast-growing smartphone market.
The company quietly began hiring for staff to fill its upcoming Singapore last week — as Tech In Asia first reported — and today Angela Ahrendts, Apple’s Senior Vice President for Retail and Online Stores, confirmed that an Apple Store is indeed coming.
“We have more than 900 incredible employees working in our Singapore contact center and are thrilled to begin hiring the team that will open our first Apple Store in Singapore — an incredible international city and shopping destination,” Ahrendts said in a statement sent to TechCrunch. “We can’t wait to deliver the service, education and entertainment that is loved by Apple customers around the world.”
In addition, Reuters reports that the store, and the company’s entire operations in Singapore, will be powered by renewable energy in a move that mirrors initiatives in the U.S., Europe and, most recently, China.
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