By Rohit Arora
In a media event that happened in Delhi today VMware, a known name in the cloud infrastructure and business mobility market, spoke about its strategy to help customers in India realize the benefits of Business Mobility and transform their business processes. The company which has over 400+ clients including big names such as Wipro
, HCL, Aircel, Max-Life, etc. talked about the idea to free businesses from more than a decade of client-server focused IT, which enabled mobile access to a limited number of productivity applications to its employees.Speaking on the importance of mobility solutions in the business environment, Sanjay Deshmukh, General Manager, Business Mobility, VMware
APJ said, “With a new generation of smartphone-powered workers who have easier access to end-user devices and network connectivity, businesses here are prioritizing and reorienting themselves around mobile innovation, apps and services”. He also mentioned that the consumer mobility revolution has happened, however the enterprise is still stuck and that’s where VMware offers its services. The company offers a hybrid cloud platform that creates new business models and delivers new applications for organizations to go mobile. These applications are consumer grade simple and enterprise grade secure.India represents one of the fastest growing smartphone markets in Asia-Pacific. According to IDC, smartphone shipments to the country grew by 44 percent in Q2 2015, as compared to the same quarter in 2014, with Samsung, Micromax
, Intex, Lenovo
, and Lava leading the market. As devices become more affordable, IDC expects India to maintain a double-digit growth rate in the smartphone market, eventually overtaking the United States
as the world’s second largest smartphone market by 2017.
With the number of mobile internet users in India projected to double and cross the 300 million mark by 2017 according to a report by KPMG, business mobility is emerging as a top priority for Indian enterprises. However, security and management are some of the important aspects for a business to go mobile and VMware address such issues. The company offers its services to achieve the transition to offer a more flexible working environment secure enough to protect the sensitive data from the security breaches.
VMware recently announced that it has centralized its business mobility sales team in Asia Pacific and Japan, which will be led by Sanjay Deshmukh. The integrated, go-to-market team will address customer demand for a holistic approach to managing IT, based on VMware’s Architecture for New IT that enables any application to securely run on any device.