MUMBAI: Digital media technology firm Komli Media today said it has launched a new company focusing on mobile app re-engagement for marketers.
The new entity, RevX, has secured USD 4 million in funding from Komli’s exisiting investors Norwest, DFJ, Nexus, Helion and Peepul Capital, the company said in a statement.
Amar Goel, Founder and CEO, Komli Media, said, “RevX has built a core set of performance advertising technologies in the fast-growing programmatic and mobile advertising space. Now that RevX has seen strong traction in India and Southeast Asia region, we believe it is appropriate to let the team run after a much larger global opportunity.”
With already 30 customers in hand, RevX will be headed by Chief Executive Officer Mukesh Agarwal and Chief Operating Officer Ruksh Chatterji.
“Agarwal has been associated with RevX for the past three years, and will be responsible for the overall business strategy, product and technology, while Chatterji, who previously managed Komli’s India business, will be in-charge of overall business operations,” the statement said.
RevX will initially focus on helping mobile businesses grow engagement and revenue through its data-driven, predictive advertising software.