Mark Zuckerberg has revealed that a dislike button is being worked on, and Facebook will be testing it soon. He shared that people have consistently been asking about this capability for years: “We’ve finally heard you and we’re working on this and we will deliver something that meets the needs of the larger community.”
In his latest town hall Q&A session, held today at Facebook’s headquarters in Menlo Park, California, the company’s chief executive said that his team has been hearing things and shared that it’s not a matter of downvoting people’s opinions and posts, but rather expressing empathy to moments.
“Not every moment is a good moment,” he said. “If you share something that’s sad like a refugee crisis that touches you or a family member passes away, it may not be comfortable to like that post … I do think it’s important to give people more options than liking it.”