Facebook is about to make life harder for video pirates. Following video’s explosive growth on the platform, the company is introducing measures to prevent content from being uploaded to the network without permission.
Facebook is building new video matching technology that will allow creators to know when duplicates of their videos are being shared on the platform. When a positive match is identified, publishers can them choose to remove the content.
It’s currently only available to a small subset of creators, including brands, networks and individual videomakers. Still, it will likely expand to more users soon and will be appreciated by those who’ve had their content go viral.
The feature joins Facebook’so existing protections, including running video through the Audible Magic System, which uses audio ‘fingerprints’ to determine whether the video is based on copywrited content. Facebook says it’s working to improve its current recognition technology as well.