Video streaming apps that target cord cutters and those who want to watch video on their mobile phones are on the rise. According to new data from app store analytics firm App Annie, apps like the still relatively new HBO NOW, along with Hulu, are dominating the top app store charts by revenue, while others like Netflix, Amazon Instant Video, YouTube, Amazon’s Twitch and more, rank among the top apps by downloads.
The findings were based on studies of the streaming video market and related app store rankings for a 12-month period ending July 2015, the firm said.
In the U.S., YouTube and Twitch, the Amazon-owned video channel for broadcasting and watching video games, saw the largest year-over-year download growth to date – figures that back up what Google said earlier about its still rapidly growing video-sharing site. Thanks in large part to the explosion of mobile devices, people are watching more YouTube than ever before. The company even noted that YouTube is bigger than any single U.S. cable network among the key demographic that includes those ages 18 to 49.
In addition, Google noted in July, growth in “watch time” on the site is up 60 percent year-over-year – the fastest growth rate YouTube has seen in two years. And mobile watch time has more than doubled from a year ago.