Gionee will not make smart feature phones: India CEO Arvind Vohra – The Economic Times

India CEO Arvind Vohra : Gionee will not make smart feature phones

NEW DELHI: Chinese handset-maker Gionee’s India chief executive has said the company was not looking to make cheap smartphones or “smart feature phones”.”At Gionee, we don’t want to make cheap smartphones as they end up becoming smart feature phones. We have a separate category for feature phones and we would love to expand, innovate in this category,” said Gionee India CEOArvind Vohra.”If we enter this category, we are changing the basic specifications of a smartphone and this would not be appreciated by the consumer. We will lose the customer who bought the device to have a smartphone experience as his experience will not be upto the mark,” he added.The company, which currently has a monthly revenue between Rs.150-200 crore, wants to cash in on the repetitive purchase behaviour of the consumer and expand its user base in the country.

 

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Gionee will not make smart feature phones: India CEO Arvind Vohra – The Economic Times.