THE POWER OF Twitter as a way to sell stuff is all about the chatter. It’s word-of-mouth for the whole world. But if global chit-chat greases the way for marketers hoping to make their products known, the part that comes next—actually buying the thing—quickly gets awkward, especially on your phone, where you’re most likely to be using Twitterin the first place.
Even today, when mobile devices have become screens we turn to first for so much of our personal computing, only about 15 percent of e-commerce sales happen on the phone, according to Patrick Collison, co-founder of digital commerce startup Stripe. As Collison points out, the web is still the main venue for making purchases online, and the mobile web, at least for shopping, is kind of a pain.
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Now Anyone Can Sell Stuff on Twitter Directly in the App | WIRED.