Wi-Fi Alliance competitor to iBeacons – Wi-Fi Aware

Wi-Fi Alliance competitor to iBeacons – Wi-Fi Aware

Discover the world nearby

Our world is bigger and more personalized than ever, with social media usage diversifying and expanding to include localized experiences based on proximity. Proximity has become a critical element of today’s mobile connected experiences, and the market for proximity-based applications is expected to grow significantly in 2015 and beyond. These applications are enriching the mobile experience, and proximity-centric apps are changing the mobile landscape. Retailers, venues, and municipalities, and many others are leveraging proximity to drive revenue and value.

Wi-Fi® is evolving alongside proximity-based social networking

Wi Fi CERTIFIED Wi-Fi Aware™ is a new Wi-Fi Alliance certification program that extends Wi-Fi’s capabilities with a real-time and energy-efficient discovery mechanism that provides an immediate on-ramp to rich here-and-now experiences. Wi-Fi Aware’s ability to continuously discover other devices and services within Wi-Fi range before making a connection brings proximity-based service discovery to Wi-Fi CERTIFIED devices. Wi-Fi Aware will make it easy to find information and services available in an area that match preferences set by the user – and is optimized to work well even in crowded environments. Wi-Fi Aware will be a key enabler of a personalized social, local, and mobile experience, enabling users to find video gaming opponents, share media content, and access localized information all before establishing a connection.

Wi-Fi Aware means more powerful proximity experiences

  • Provides continuous device-to-device discovery, even without a GPS, cellular or hotspot connection
  • The technology works well in crowded environments and indoors – by design
  • Wi-Fi CERTIFIED means it operates in typical Wi-Fi range across numerous device brands
  • Allows bidirectional sharing of small pieces of information, e.g. location data, sensor readings,
    and services in proximity
  • Applications easily transition to a Wi-Fi connection to use high bandwidth
  • Wi-Fi Aware is app-centric, and users can control privacy and opt-in or out of identity disclosure
  • Leverages the spontaneous nature of user proximity to enable innovative applications

Certification for Wi-Fi Aware is now available.

  •  Wi-Fi Aware™: Discover the world nearby
  • – See more at: http://www.wi-fi.org/discover-wi-fi/wi-fi-aware#sthash.zPwEBy3e.dpuf

Wi-Fi Aware | Wi-Fi Alliance.